Sheraton Grand Los Angeles
Los Angeles, CA
Built in 1973, the full block development in Downtown Los Angeles consisted of a 485-key hotel in addition to a 32-story, 800,000-square-foot office building, an enclosed two-story 420,000-square-foot shopping mall (anchored by Macy’s), and a six-level parking structure with 2,000 parking spaces. In 2013, National and a local partner purchased the property. At acquisition, the Sheraton hotel was not meeting brand standards so National Development, through their relationship with Starwood from Phoenix, worked through a Propoerty Improvement Plan to secure the brand.
Upon purchase, the entire hotel was in immediate need of a refresh. National Development’s redevelopment plan included studying more drammatic changes to the phyical improvements, such as bringing the lobby from one floor below the street level up to the street, and creating a roof deck for events including a water and fire feature. The different renovation plans were analyzed and ultimately a more robust reconfiguration and renovation of all interior areas of the hotel was pursued. The brand supported our efforts by designating the hotel as a Sheraton Grand, a higher eschilon within the Sheraton brand. Since completion, the Sheraton Grand has consistently ranked in the top 5% for hotels in Los Angeles on Tripadvisor.